Year 2018 is definitely the year of mobile. In fact, major tech companies have been focusing on mobile experience since several years ago before mobile usage reached it’s peak this year. Even major web platforms such as SquareSpace (website builder) secretly launch its mobile optimization plugin through AMP functionality.
Facebook, has one of the widest social audience reach that anyone could imagine and thereby the defacto standard to get conversions.
An average Facebook conversion costs anywhere between $30-$70, and depending on your
budget and product that is being sold, it can take anywhere between 2-5 sales to recover the amount.
We are all living in a very impatient internet world. With all the new technologies and digital innovations happening so quickly, internet users are getting more and more impatient. Everything now is happening at lightning speed. You open your Facebook app on the smartphone and it loads up within 0.5 seconds. Gone are the days when we have to wait for several seconds to load something.
It is indeed a good thing to have every digital application or website opening up at lightning speed. But as entrepreneurs, it also greatly influences our customers' online behavior. People now are becoming more and more impatient and wants everything to be instant. If you’re selling online with your website, this change in customer behavior is something you should take very seriously. If your web pages don’t load up within 3 seconds, you might lose the potential customer forever.