⚡About 5% of worlds leading websites when searched on Google have a small lightning symbol right next to them in the search result. The ⚡ seems to be appearing everywhere and when you click on it, the page loads at blink of an eye.
There is bit of a history on how the lightning bolt aka AMP was invented and why it is extremely important in today's world. Below is the complete run-down:
With over 60% of traffic coming from mobile devices, mobile speed is super critical when it comes to search rankings and higher organic conversions.
Early 2015, Google introduced AMP (Accelerated Mobile Project), a project that makes your website load under a second. More importantly, for websites that are AMP compatible, Google's search page pre-caches them; the result: when user clicks on a result, the pages in blink of an eye, usually under 300ms.
In the ever competitive world of Amazon, finding a niche and staying relevant is extremely difficult. Not only are independent store owners finding it stay competitive, they are up against big-ad spend by the big-wigs.
Given we can't outspend our competitor, what are our options, simple, outsmart them.
Over 20% of websites since 2014 have been built using AngularJS. And while AngularJS has made it easy for developers to build, it has made equally difficult for search engines to index these websites.
Google cannot properly index AngularJS websites primarily because:
Year 2018 is definitely the year of mobile. In fact, major tech companies have been focusing on mobile experience since several years ago before mobile usage reached it’s peak this year. Even major web platforms such as SquareSpace (website builder) secretly launch its mobile optimization plugin through AMP functionality.